• Home
  • Events
  • Podcast
  • About
  • Contact
  • Join the Community

Join The Community

Collaboration and connection underpin The Marketing Forum. You can join the community with the opportunity to feature on our Collaboration page and be the first to hear about events, insights and programmes.  

Join here





podcast   |   February 27, 2022

Helen Dunnett, HD Consulting

Helen Dunnett is a CRM consultant, working predominantly within the arts, marketing and charity sector. 

In this episode, I pick her brains around the perfect way to approach CRM. Helen is normally approached when businesses and charities need a new system, but she tries to encourage her clients to start with a strategy instead, and look at both business objectives as well as customer relationship objectives. 

We talk about how to avoid the classic errors, such as silos, over or under communicating and the importance of managing stakeholders, which I think is absolutely essential for all businesses these days. 

I also ask Helen about her experiences of setting up as a consultant and she shares some of the lessons she’s learned along the way. 

You can listen now wherever you usually podcast, via the links below or watch on Youtube.

Listen on Spotify

Listen on Apple



More articles


podcast January 25, 2023

Series One, Episode One: The Art of Storytelling

Series One Episode One of The Marketing Forum Podcast and we’re exploring the art of storytelling with three artists across written, spoken and visual art.

Listen



podcast January 22, 2023

Series One: Content

The Marketing Forum Podcast is back and Series One is focused on content.

Listen



podcast May 18, 2022

Kelly Frew, P&O Cruises

Kelly is Director of events for P&O Cruises and former Senior Events Producer for BBC Studios. She shares her experience on running a great event, building relationships and selling yourself.

Listen




View archive

  • About
  • Events
  • Podcast
  • Join Our Community
  • Contact
  • Privacy Policy

Sign up to our newsletter

You can unsubscribe at any time via the link at the bottom of emails and your data is never shared with any other parties.


© Copyright 2023 The Marketing Forum.   |   Privacy Policy   |   Site: Studio.Felt