Iain McDonald is Head of Digital at Create, the brand studio for CNN International Commercial. Iain leads a global team of digital creatives, which produce branded content experiences for some of the largest businesses in the world of tech, digital, luxury and beyond.
Iain shares some of the successful campaigns delivered through the pandemic as brands were forced to pivot on their usual approach to engaging with their audiences, the process of working with international brands and the strategic approach he uses when developing content.
You can listen now wherever you usually podcast, via the links below or watch on Youtube.
