Jon Cohen is managing partner at consumer insights company, Kindling and has spent 25 years helping businesses, government and charities better understand their audiences to help them to make good decisions. He’s also the author of the book, Asking for Trouble, Understanding what people think when you can’t trust what they say.
In this episode, we talk about how SMEs can approach customer insights when they don’t have big budgets, how the world of asking is so different to the real world and some top tips on improving question-asking.
You can listen now wherever you usually podcast, via the links below or watch on Youtube.
