Joyann Boyce is the Founder of Arima & Co, an inclusive marketing consultancy. Her work helps brands to convert intent into action by establishing inclusivity in their marketing strategy. She has worked with a wide range of clients including Coke, Adobe, SETsquared and Nationwide. Joyann has been named one of the South-West’s 30 under 30 by Rife Mag and TechSpark Top 50 Rising Star.
Joyann studied psychology and decided to follow an interest in marketing – she started off supporting small businesses with their social media and in making her own website realised she struggled to find stock images that represented her. From there the concept of Arima and Co was born.
There is a lot us marketers communicators and creatives can do to be more inclusive, from the language we use, to the images and context, and Joyann generously shares a huge amount of her knowledge with us in this episode.
Watch on Youtube below or via this link