Series One of the new format Marketing Forum Podcast is all about content. And in this episode we’re exploring the art of storytelling. Storytelling is already well used across marketing and communications, but in its truest form it was originally tales told around campfires and passed from generation to generation.
In this episode, were exploring storytelling with three artists, across spoken, visual and written formats. Unlike marketers and communicators engaging with audiences with a purpose, these creatives are all using storytelling in way closer to its original form, and there’s a lot we can learn from their practices.
Dicky Souray is a spoken word artist, coach and founder of SproutSpoken; Bryony Benge-Abbott, an artist and curator; and Sophie De Albuquerque, a copywriter and children’s author. These talented creatives help us understand what makes a good story, why storytelling is so powerful, and how we might know whether a story will resonate with our audiences.
Storytelling is a topic that artists at times feel uncomfortable exploring with marketers. It’s known as a powerful tool, and one with powers that can be used for good or for evil. When we are seeking to use storytelling to engage audiences with a purpose, it’s not the same thing as a shared journey, or experience. But could it be? And if we’re better at engaging meaningfully with our audiences, will that help or hinder the necessary demise of needless consumerism…. we’re exploring it all.