Podcast

CRM consultant Helen Dunnett joins the podcast to chat strategy over systems, getting buy-in from the senior team and avoiding common pitfalls.

Marketer and Coach, Mel Larsen joins us to chat bout why coaches are going to change the world, the importance of visions, and how we can challenge our own thinking to become better in business and life. 

Iain is Head of Digital at Create, the brand studio for CNN International Commercial. He shares some successful campaigns, the process of working with international brands and the strategic approach he uses when developing content.

Jon Cohen has spent 25 years helping businesses, government and charities better understand their audiences to help them to make good decisions. He’s also the author of the book, Asking for Trouble, Understanding what people think when you can’t trust what they say. 

In this episode Emmie shares insights around leadership, how she approaches it and why she thinks about it so much; the practical changes she has made in the organisation around equality and diversity and why she thinks learning is so important.

Crystal Carter is Senior Digital Strategist at Optix Solutions and an absolute font of knowledge on all things digital. We talk funnel marketing, being there for your customers at every stage of the buyer journey and coming up with new ideas.

Nicola Millard is Principal Innovation Partner with BT with ‘Futurologist’ as a previous job title. Nicola’s background in psychology and work on customer insights makes her highly interesting to anyone with a marketing angle!

Alex Murphy is Head of Marketing for the Admiral Group. He started off as a digital marketer, pretty much at the beginning of the revolution and has worked across sectors and various sizes of businesses before arriving at a household brand.

Former professional surfer who caught the marketing bug from the Fatface team that sponsored him, Christian moved to Canada and started his own digital marketing business, which ultimately became Marwick Marketing.

Creative Director, Simon Minchin started his career at big brands such as Ogilvy, Saatchi and Saatchi in South Africa and McCann Korea throughout the 80s.

Poppy joined Cancer Research UK on a graduate scheme out of University, remaining with the charity for 12 years before finishing in the role as Head of Campaigns.

Jon Payne is the founder of Noisy Little Monkey, inbound sales and marketing specialists based in Bristol, and marketing conference, Digital Gaggle.

Lucy shares how the Financial Times has built data-led decision making into its business and some of the changes that data has made to how SMEs with much smaller data sets can still use it to drive better decisions.

CEO of the Creative Land Trust and formerly, the Eden Project. Gordon has a host of business knowledge and has worked a lot with businesses which have needed an element of turnaround or transformation.

With a career spent in hospitality marketing, Judi has a wealth of knowledge on both the sector and the role of marketing in medium sized businesses.

Debbie Warner found her passion for wine at Fifteen Cornwall before launching the Wild Wine Club, outdoor feasts in the wild with guest chefs and of course, amazing wine.

Jaye Cowle founded Launch Online, a digital advertising agency which primarily works with SMEs.

Innovation Manager for not for profit, Cornwall Museums Partnership, Amy shares insights from her work with innovative technologies and their impact on audiences.

Aine Carlin is a food writer and author of three cookbooks, Keep it Vegan, The New Vegan and Cook, Share, Eat Vegan.

Jeremy Mitchell started his journey with St Austell Brewery at the beginning of its renaissance and over 16 years he developed the marketing team, strategy and brand as the business grew.

Subi Gnanaseharam – Head of Social for the Jamie Oliver Group, she joins Katie to talk about practical elements such as how to plan content and justify budgets for paid social media, to juggling the many formats and social media channels.

Data Protection Specialist, Amanda Williams shares her top tips on writing contracts which include DPAs with The Marketing Forum.