Series One of the new format Marketing Forum Podcast is all about content. Content is the backbone of many marketing strategies, and in B2B marketing it’s well used as part of demand generation strategies.
Kamashi Sharma is a B2B marketer and ‘demand gen enthusiast’ and in this episode she joins us to share how she structures demand generation campaigns, why content is so important and why marketing can’t just be considered a support function to drive leads. David McGuire, B2B copywriter and Creative Director of copywriting agency, Radix Communications also joins us from the side of the table receiving the copywriting briefs. We explore what marketers are finding challenging, and how content can help, as well as why content is so effective in B2B marketing.
Listen to the full episodes now: